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March 20, 2008

Frommer's Omniture

Today, we went live with the new Omniture search engine on Frommers.com after weeks of tweaking and testing. Configuring the hosted search solution was interesting and gave me a lot of insight into how Google runs. With Omniture, we were able to adjust the search to work in the best way with each of our very different site sections. We could force certain results to show up at the top, control synonyms, display promotional features for specified search terms, index more than one site, etc. These were all things we couldn't do with the old built-in functionality of ColdFusion/Verity which was based on database queries. With this new search, Frommers.com is also up-to-date with the rest of the large sites on the Internet.

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